Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyal...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11483 |