Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyal...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11483 |
| _version_ | 1811695618630877184 |
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| author | Chia, Ju Yen. Leo, Mei Sze. Ng, Lay Hong. |
| author2 | Lee, Chay Hoon |
| author_facet | Lee, Chay Hoon Chia, Ju Yen. Leo, Mei Sze. Ng, Lay Hong. |
| author_sort | Chia, Ju Yen. |
| collection | NTU |
| description | This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty. |
| first_indexed | 2024-10-01T07:26:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11483 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:26:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/114832023-05-19T05:44:59Z Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. Chia, Ju Yen. Leo, Mei Sze. Ng, Lay Hong. Lee, Chay Hoon Nanyang Business School DRNTU::Business::Industries and labor This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty. 2008-09-24T07:55:42Z 2008-09-24T07:55:42Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11483 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chia, Ju Yen. Leo, Mei Sze. Ng, Lay Hong. Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title | Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title_full | Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title_fullStr | Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title_full_unstemmed | Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title_short | Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. |
| title_sort | effects of early liberalisation of singapore s mobile telecommunications industry on customer satisfaction and brand loyalty |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/11483 |
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