Strategies for successful electronic commerce.

This report aims to formulate various strategies that firms can adopt to succeed in Electronic Commerce. This study proposes a 4 forces model, which are namely Customer, Supply-Chain, Organization Culture and Resource Requirements and Competition. It also recommends using the Balanced Scorecard in t...

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Dettagli Bibliografici
Autori principali: Seow, Kek Wee., Lim, Wei Wei., Wong, Yuliang.
Altri autori: Ramin Cooper Maysami
Natura: Final Year Project (FYP)
Pubblicazione: 2008
Soggetti:
Accesso online:http://hdl.handle.net/10356/11489