A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Inc...

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Bibliographic Details
Main Authors: Ang, Cecilia Shi Ting, Han, Charlene Mingyan, Wong, Rena Lijun, Wu, Delia Hwee Boon
Other Authors: Choi, Alfred Siu Kay
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1151

Internet

http://hdl.handle.net/10356/1151

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