Factors affecting brand loyalty of undergraduates.
This study aims to identify factors that may have an influence on brand loyalty among undergraduates. Undergraduates were chosen for this study due to their greater spending power. Three types of factors were identified -- product attributes, store attributes and customer characteristics. A sample o...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11522 |