Consumer's receptivity to Electronic Commerce in the tourism industry : a Singapore perspective

This study investigated the level of receptivity and the factors driving the level of receptivity to E-commerce in the tourism industry in Singapore. Recommendations were provided in response to the results.

Bibliographic Details
Main Authors: Ann, Yong He, Rosdiani Maronda, Teo, Andy Tan Liang
Other Authors: McLaurin, Donald
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11548