Listen to the customers.

This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.

Bibliographic Details
Main Authors: Leow, Sok Tyng., Quek, Ann-Marie Kor Kia., Kwek, Angeline Lee Hiang.
Other Authors: Chen, Shaoxiang
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11558