Listen to the customers.

This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.

書誌詳細
主要な著者: Leow, Sok Tyng., Quek, Ann-Marie Kor Kia., Kwek, Angeline Lee Hiang.
その他の著者: Chen, Shaoxiang
フォーマット: Final Year Project (FYP)
出版事項: 2008
主題:
オンライン・アクセス:http://hdl.handle.net/10356/11558