Listen to the customers.
This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Final Year Project (FYP) |
| 出版事項: |
2008
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10356/11558 |