Listen to the customers.
This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11558 |
| _version_ | 1826127079094091776 |
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| author | Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. |
| author2 | Chen, Shaoxiang |
| author_facet | Chen, Shaoxiang Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. |
| author_sort | Leow, Sok Tyng. |
| collection | NTU |
| description | This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness. |
| first_indexed | 2024-10-01T07:02:53Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11558 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:02:53Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/115582023-05-19T06:24:06Z Listen to the customers. Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. Chen, Shaoxiang Nanyang Business School DRNTU::Business::Marketing::Customer services This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness. 2008-09-24T07:56:30Z 2008-09-24T07:56:30Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11558 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. Listen to the customers. |
| title | Listen to the customers. |
| title_full | Listen to the customers. |
| title_fullStr | Listen to the customers. |
| title_full_unstemmed | Listen to the customers. |
| title_short | Listen to the customers. |
| title_sort | listen to the customers |
| topic | DRNTU::Business::Marketing::Customer services |
| url | http://hdl.handle.net/10356/11558 |
| work_keys_str_mv | AT leowsoktyng listentothecustomers AT quekannmariekorkia listentothecustomers AT kwekangelineleehiang listentothecustomers |