Revitalise* a moment in time : celebrating international women's day 2007

Revitalise* a moment in time : celebrating international women's day 2007

This report presents the team’s collaboration with Singapore Council of Women’s Organisations (SCWO) in a practical application of an Integrated Marketing Communications strategy to the celebrations of International Women’s Day 2007 (IWD 2007). The Revitalise* A Moment in Time campaign was conceptua...

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Bibliographic Details
Main Authors: Chen, Serene Meihua, Moey, Jia Li, Pang, Ching Yan
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1161

Internet

http://hdl.handle.net/10356/1161

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