Revitalise* a moment in time : celebrating international women's day 2007
This report presents the team’s collaboration with Singapore Council of Women’s Organisations (SCWO) in a practical application of an Integrated Marketing Communications strategy to the celebrations of International Women’s Day 2007 (IWD 2007). The Revitalise* A Moment in Time campaign was conceptua...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1161 |
| _version_ | 1811678724091805696 |
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| author | Chen, Serene Meihua Moey, Jia Li Pang, Ching Yan |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Chen, Serene Meihua Moey, Jia Li Pang, Ching Yan |
| author_sort | Chen, Serene Meihua |
| collection | NTU |
| description | This report presents the team’s collaboration with Singapore Council of Women’s Organisations (SCWO) in a practical application of an Integrated Marketing Communications strategy to the celebrations of International Women’s Day 2007 (IWD 2007). The Revitalise* A Moment in Time campaign was conceptualised and executed to engage targeted publics under the theme of Traditions. The team’s efforts in public relations yielded a total Advertising Equivalent Value (AEV) of $231,773.71. This report includes an effort in formative research that directed the communications plans, strategies and execution, and concludes with an evaluation of the campaign’s effectiveness. |
| first_indexed | 2024-10-01T02:57:48Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1161 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:57:48Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11612019-12-10T11:52:52Z Revitalise* a moment in time : celebrating international women's day 2007 Chen, Serene Meihua Moey, Jia Li Pang, Ching Yan Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This report presents the team’s collaboration with Singapore Council of Women’s Organisations (SCWO) in a practical application of an Integrated Marketing Communications strategy to the celebrations of International Women’s Day 2007 (IWD 2007). The Revitalise* A Moment in Time campaign was conceptualised and executed to engage targeted publics under the theme of Traditions. The team’s efforts in public relations yielded a total Advertising Equivalent Value (AEV) of $231,773.71. This report includes an effort in formative research that directed the communications plans, strategies and execution, and concludes with an evaluation of the campaign’s effectiveness. Bachelor of Communication Studies 2008-09-10T07:15:01Z 2008-09-10T07:15:01Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1161 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chen, Serene Meihua Moey, Jia Li Pang, Ching Yan Revitalise* a moment in time : celebrating international women's day 2007 |
| title | Revitalise* a moment in time : celebrating international women's day 2007 |
| title_full | Revitalise* a moment in time : celebrating international women's day 2007 |
| title_fullStr | Revitalise* a moment in time : celebrating international women's day 2007 |
| title_full_unstemmed | Revitalise* a moment in time : celebrating international women's day 2007 |
| title_short | Revitalise* a moment in time : celebrating international women's day 2007 |
| title_sort | revitalise a moment in time celebrating international women s day 2007 |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1161 |
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