Expectations and perceptions of Starhub's mobile services.

A research on the expectations and perceptions of Starhub's mobile services, using the SERVQUAL Model as a basis. Includes analysis of areas of research and some suggestions for further improvements.

Bibliographic Details
Main Authors: Foo, Amanda Chin Yin., Ong, Yun Yun., Teo, Wee Wee.
Other Authors: Xia, Yang
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11672