Customer satisfaction in the life insurance industry

Variables that affect the consumers' decision when purchasing their insurance policies and the level of customer satisfaction finally derived from the purchase are being looked in the project.

Bibliographic Details
Main Authors: Ang, Jenny Poh Khim, Lim, Hwee Cheen, Ow, Hui Chen
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11679