Mad...mad...mad

This paper identifies a local leader, Mr. Philip Yeo, who is constructed in the media as one who displays transformational leadership styles. Content analysis on media representations of three notable events in his career explores the notion of charisma and vision in his leadership.

Bibliographic Details
Main Authors: Goh, Chiew Mei, Neo, Serene Meow Yee, Tham, Stephanie Wei Yi
Other Authors: Harvey, Arlene
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11726