Nature of reach and the perception of media bias: reaching into cyberspace.

This study addresses how differences in the size and make-up of the target audience affect partisans’ perception of media bias when reading balanced blog articles concerning Singapore politics. Two groups of partisans – PAP supporters and opponents – were analyzed for our experiment. Contrary to res...

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Bibliographic Details
Main Authors: Chew, Pei Ying., Quek, Pearly., Tan, Derek., Tay, Ping Lonn.
Other Authors: Detenber, Benjamin Hill
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1204