Nature of reach and the perception of media bias: reaching into cyberspace.
This study addresses how differences in the size and make-up of the target audience affect partisans’ perception of media bias when reading balanced blog articles concerning Singapore politics. Two groups of partisans – PAP supporters and opponents – were analyzed for our experiment. Contrary to res...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1204 |
| _version_ | 1826111746863005696 |
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| author | Chew, Pei Ying. Quek, Pearly. Tan, Derek. Tay, Ping Lonn. |
| author2 | Detenber, Benjamin Hill |
| author_facet | Detenber, Benjamin Hill Chew, Pei Ying. Quek, Pearly. Tan, Derek. Tay, Ping Lonn. |
| author_sort | Chew, Pei Ying. |
| collection | NTU |
| description | This study addresses how differences in the size and make-up of the target audience affect partisans’ perception of media bias when reading balanced blog articles concerning Singapore politics. Two groups of partisans – PAP supporters and opponents – were analyzed for our experiment. Contrary to results from previous studies, we found that audience size, or perceived quantity of reach, exerted no effects on the perception of media bias. However, the make-up of the blogs’ target audience, or the relative percentages of in-group and out-group members, was found to exert a considerable effect on the perception of media bias. Importantly, we found that the presumed influence of the articles on the blogs’ target audience correlates significantly with partisans’ perceptions of media bias. |
| first_indexed | 2024-10-01T02:55:52Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1204 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:55:52Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/12042019-12-10T13:12:00Z Nature of reach and the perception of media bias: reaching into cyberspace. Chew, Pei Ying. Quek, Pearly. Tan, Derek. Tay, Ping Lonn. Detenber, Benjamin Hill Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism::Media bias This study addresses how differences in the size and make-up of the target audience affect partisans’ perception of media bias when reading balanced blog articles concerning Singapore politics. Two groups of partisans – PAP supporters and opponents – were analyzed for our experiment. Contrary to results from previous studies, we found that audience size, or perceived quantity of reach, exerted no effects on the perception of media bias. However, the make-up of the blogs’ target audience, or the relative percentages of in-group and out-group members, was found to exert a considerable effect on the perception of media bias. Importantly, we found that the presumed influence of the articles on the blogs’ target audience correlates significantly with partisans’ perceptions of media bias. Bachelor of Communication Studies 2008-09-10T07:15:23Z 2008-09-10T07:15:23Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1204 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Journalism::Media bias Chew, Pei Ying. Quek, Pearly. Tan, Derek. Tay, Ping Lonn. Nature of reach and the perception of media bias: reaching into cyberspace. |
| title | Nature of reach and the perception of media bias: reaching into cyberspace. |
| title_full | Nature of reach and the perception of media bias: reaching into cyberspace. |
| title_fullStr | Nature of reach and the perception of media bias: reaching into cyberspace. |
| title_full_unstemmed | Nature of reach and the perception of media bias: reaching into cyberspace. |
| title_short | Nature of reach and the perception of media bias: reaching into cyberspace. |
| title_sort | nature of reach and the perception of media bias reaching into cyberspace |
| topic | DRNTU::Social sciences::Journalism::Media bias |
| url | http://hdl.handle.net/10356/1204 |
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