Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action

Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action

Based on the Theory of Reasoned Action, the study examines the factors that might affect teenagers' attitude and behaviour towards calling the 1900 chatlines.

Bibliographic Details
Main Authors: Chng, Aaron Peng Yau, Chong, Khiam Kiat, Kwan, Sui Fen, Ng, Chin Chin
Other Authors: Lee, Wai Peng
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Media effects
Online Access:http://hdl.handle.net/10356/1226

Internet

http://hdl.handle.net/10356/1226

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