The interrnational market in vessel classification : competitive dynamics and marketing strategies
Classification societies play an important role in the maritime industry where the standards of vessels affect the safety of not just the vessel and its cargo but also life at sea, property and marine life. As self-funding organizations, this report highlights the marketing issues faced by these mar...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/12684 |