Perceptual mapping of doughnut brands in Singapore and strategy implications for new entrance.
The doughnut industry in Singapore has been rapidly expanding since its re-emergence in 2006 by The Donut Factory.Since then, many new outlets have been devising strategies and tactics to contest for a greater market share.This report examines consumer perceptions of six major doughnut brands in Sin...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/12869 |