Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.

Bibliographic Details
Main Authors: Chong, Siew Yen., Ngoh, Grace Ying Hui., Lee, Eugene Kee Puay.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1315

Internet

http://hdl.handle.net/10356/1315

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