Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1315 |
| _version_ | 1826121718893117440 |
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| author | Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. |
| author_sort | Chong, Siew Yen. |
| collection | NTU |
| description | Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25. |
| first_indexed | 2024-10-01T05:37:06Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1315 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:37:06Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13152019-12-10T11:33:06Z Project ACM : an integrated marketing solution for the Asian Civilisations Museum. Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25. Bachelor of Communication Studies 2008-09-10T07:16:10Z 2008-09-10T07:16:10Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1315 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title | Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title_full | Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title_fullStr | Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title_full_unstemmed | Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title_short | Project ACM : an integrated marketing solution for the Asian Civilisations Museum. |
| title_sort | project acm an integrated marketing solution for the asian civilisations museum |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1315 |
| work_keys_str_mv | AT chongsiewyen projectacmanintegratedmarketingsolutionfortheasiancivilisationsmuseum AT ngohgraceyinghui projectacmanintegratedmarketingsolutionfortheasiancivilisationsmuseum AT leeeugenekeepuay projectacmanintegratedmarketingsolutionfortheasiancivilisationsmuseum |