Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.

Bibliographic Details
Main Authors: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1323

Internet

http://hdl.handle.net/10356/1323

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