Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.

Detalhes bibliográficos
Principais autores: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
Outros Autores: Lee, Chun Wah
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Acesso em linha:http://hdl.handle.net/10356/1323

Internet

http://hdl.handle.net/10356/1323

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