Integrated marketing communication strategy for World of Sports.

This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.

Bibliographic Details
Main Authors:	Han, Mui Suan., Then, Annie Wai Ling.
Other Authors:	Ong, Siow Heng
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1326

Internet

http://hdl.handle.net/10356/1326