Integrated marketing communication strategy for World of Sports.
This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1326 |
| _version_ | 1826126813718380544 |
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| author | Han, Mui Suan. Then, Annie Wai Ling. |
| author2 | Ong, Siow Heng |
| author_facet | Ong, Siow Heng Han, Mui Suan. Then, Annie Wai Ling. |
| author_sort | Han, Mui Suan. |
| collection | NTU |
| description | This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry. |
| first_indexed | 2024-10-01T06:58:48Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1326 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:58:48Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13262019-12-10T12:03:47Z Integrated marketing communication strategy for World of Sports. Han, Mui Suan. Then, Annie Wai Ling. Ong, Siow Heng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry. Bachelor of Communication Studies 2008-09-10T07:16:14Z 2008-09-10T07:16:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1326 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Han, Mui Suan. Then, Annie Wai Ling. Integrated marketing communication strategy for World of Sports. |
| title | Integrated marketing communication strategy for World of Sports. |
| title_full | Integrated marketing communication strategy for World of Sports. |
| title_fullStr | Integrated marketing communication strategy for World of Sports. |
| title_full_unstemmed | Integrated marketing communication strategy for World of Sports. |
| title_short | Integrated marketing communication strategy for World of Sports. |
| title_sort | integrated marketing communication strategy for world of sports |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1326 |
| work_keys_str_mv | AT hanmuisuan integratedmarketingcommunicationstrategyforworldofsports AT thenanniewailing integratedmarketingcommunicationstrategyforworldofsports |