Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1345 |