Integrated marketing communication campaign for Goodwood Park Hotel.

Integrated marketing communication campaign for Goodwood Park Hotel.

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.

Bibliographic Details
Main Authors: Thiang, Joy Yen Ping., Yong, Annie Ming Sy.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1348

Internet

http://hdl.handle.net/10356/1348

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