Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.

Bibliographic Details
Main Authors: Chan, Elwin Jui Ping., Charles, Shirley., Gwee, Xin Ying., Tan, Chiew Ling.
Other Authors: Frith, Katherine Toland
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1358

Internet

http://hdl.handle.net/10356/1358

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