Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1358 |
| _version_ | 1826126029775699968 |
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| author | Chan, Elwin Jui Ping. Charles, Shirley. Gwee, Xin Ying. Tan, Chiew Ling. |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Chan, Elwin Jui Ping. Charles, Shirley. Gwee, Xin Ying. Tan, Chiew Ling. |
| author_sort | Chan, Elwin Jui Ping. |
| collection | NTU |
| description | This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem. |
| first_indexed | 2024-10-01T06:46:04Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1358 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:46:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13582019-12-10T12:41:55Z Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. Chan, Elwin Jui Ping. Charles, Shirley. Gwee, Xin Ying. Tan, Chiew Ling. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem. Bachelor of Communication Studies 2008-09-10T07:16:26Z 2008-09-10T07:16:26Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1358 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Chan, Elwin Jui Ping. Charles, Shirley. Gwee, Xin Ying. Tan, Chiew Ling. Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title | Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title_full | Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title_fullStr | Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title_full_unstemmed | Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title_short | Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. |
| title_sort | battle against the cancer stick a proposed national smoking control campaign targeted at young adults |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1358 |
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