Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1358 |