Promotional programme for Healthway Medical Group

The pupose of this paper is to determine the reasons for the decline in Healthway Medical Group's (HMG) patient figures in the year 2002.

Bibliographic Details
Main Authors:	Charn, Tzia Yee, Chew, Adeline Fong Ling, Chia, Yvonne Yee Woon, Ee, Nina Su Hui
Other Authors:	Frith, Katherine Toland
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:	http://hdl.handle.net/10356/1362

Internet

http://hdl.handle.net/10356/1362