An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.

It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".

Bibliographic Details
Main Authors:	Hwee, Iidrem Jolene., Lee, Magdalene Hui Peng., Ng, Daen Ho Kwang., Teo, Daniel Min Hsin.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1367

Internet

http://hdl.handle.net/10356/1367