Product rating statistics as consumer search aids

Online product review forums commonly provide consumers with averages of product ratings given by reviewers. Some also provide frequency distribution of ratings in the form of a histogram. The authors argue that consumers use these statistics as search aids when reading reviews. Provision of the ave...

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Detalhes bibliográficos
Principais autores: Guan, Chong, Lam, Shun Yin
Outros Autores: Nanyang Business School
Formato: Journal Article
Idioma:English
Publicado em: 2020
Assuntos:
Acesso em linha:https://hdl.handle.net/10356/136878