Product rating statistics as consumer search aids

Online product review forums commonly provide consumers with averages of product ratings given by reviewers. Some also provide frequency distribution of ratings in the form of a histogram. The authors argue that consumers use these statistics as search aids when reading reviews. Provision of the ave...

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Bibliographic Details
Main Authors: Guan, Chong, Lam, Shun Yin
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/136878