Product rating statistics as consumer search aids
Online product review forums commonly provide consumers with averages of product ratings given by reviewers. Some also provide frequency distribution of ratings in the form of a histogram. The authors argue that consumers use these statistics as search aids when reading reviews. Provision of the ave...
| Principais autores: | , |
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| Formato: | Journal Article |
| Idioma: | English |
| Publicado em: |
2020
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| Acesso em linha: | https://hdl.handle.net/10356/136878 |