The art and science behind advertising avoidance
The advancement of technology gives rise to advertising avoidance. Removing advertisements undoubtedly improves the browsing experience of consumers but it is detrimental to the profitability of the advertisers. This emerging trend calls for a better understanding on advertising avoidance in order t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/138150 |