What makes you beautiful? A multimodal discourse analysis of female beauty ideals in print advertisements in Singapore shopping centres
Advertising is a powerful social discourse that taps into and reinforces women’s insecurities and fear of unattractiveness. In this study, advertisements were collected from shopping centres in Chinatown, Geylang Serai and Little India to examine the portrayals of women in public multimodal advertis...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2020
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| Online Access: | https://hdl.handle.net/10356/138313 |