A case study in translation challenges and considerations in branding and marketing
The impact of technology disruptions, growing urbanization and the rise of Asia have re-defined the consumer, businesses and competitions around the world. Nations are under constant pressure to drive economic growth and to define themselves beyond a name on the map. Many are embarking on place mark...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2020
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| Online Access: | https://hdl.handle.net/10356/139473 |