Integrated marketing campaign for: Teens Pte Ltd.
This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1399 |