Integrated marketing campaign for: Teens Pte Ltd.
This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1399 |
| _version_ | 1826110753783939072 |
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| author | Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. |
| author_sort | Chan, Jamie. |
| collection | NTU |
| description | This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers. |
| first_indexed | 2024-10-01T02:39:39Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1399 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:39:39Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13992019-12-10T12:38:00Z Integrated marketing campaign for: Teens Pte Ltd. Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers. Bachelor of Communication Studies 2008-09-10T07:16:44Z 2008-09-10T07:16:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1399 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. Integrated marketing campaign for: Teens Pte Ltd. |
| title | Integrated marketing campaign for: Teens Pte Ltd. |
| title_full | Integrated marketing campaign for: Teens Pte Ltd. |
| title_fullStr | Integrated marketing campaign for: Teens Pte Ltd. |
| title_full_unstemmed | Integrated marketing campaign for: Teens Pte Ltd. |
| title_short | Integrated marketing campaign for: Teens Pte Ltd. |
| title_sort | integrated marketing campaign for teens pte ltd |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1399 |
| work_keys_str_mv | AT chanjamie integratedmarketingcampaignforteenspteltd AT seahjoseph integratedmarketingcampaignforteenspteltd AT sumkaren integratedmarketingcampaignforteenspteltd AT yonghanson integratedmarketingcampaignforteenspteltd |