Are you sure? a look at uncertainty and media exposure.

This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news...

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Detalhes bibliográficos
Principais autores: Chew, Hui Min., Lim, Wee Kiat., Wong, Terrie Siang Ting., Yap, Shih Chia.
Outros Autores: Lee, Wai Peng
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/1401