Opinion convergence versus polarization : examining opinion distributions in online word‐of‐mouth
We examine how opinion distributions (i.e., opinion polarization and convergence over time) differ across product salient platforms (product platforms) versus product non‐salient platforms (non‐product platforms). Drawing on the theory of impression management, we hypothesize and explain when and wh...
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Journal Article |
| 言語: | English |
| 出版事項: |
2020
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| 主題: | |
| オンライン･アクセス: | https://hdl.handle.net/10356/143555 |