Branding for NTU : master of mass communication programme.
The purpose of this study was to form appropriate and suitable branding concepts for the Master of Mass Communication programme of Nanyang Technological University, which are adopted from universal branding concepts that compatible with MMC personality and its target market characteristics. This stu...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1446 |