Branding for NTU : master of mass communication programme.
The purpose of this study was to form appropriate and suitable branding concepts for the Master of Mass Communication programme of Nanyang Technological University, which are adopted from universal branding concepts that compatible with MMC personality and its target market characteristics. This stu...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1446 |
| _version_ | 1811693211029078016 |
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| author | Fransisca Adeline Wibowo. |
| author2 | Choi, Alfred Siu Kay |
| author_facet | Choi, Alfred Siu Kay Fransisca Adeline Wibowo. |
| author_sort | Fransisca Adeline Wibowo. |
| collection | NTU |
| description | The purpose of this study was to form appropriate and suitable branding concepts for the Master of Mass Communication programme of Nanyang Technological University, which are adopted from universal branding concepts that compatible with MMC personality and its target market characteristics. This study focused on the areas such as characteristic of the target market of the MMC, characteristic of the programme in creating its corporate identity, build a branding concept for MMC for the local and international market, and promotional strategy for MMC to support its branding campaign. |
| first_indexed | 2024-10-01T06:48:04Z |
| format | Thesis |
| id | ntu-10356/1446 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:48:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/14462019-12-10T12:32:21Z Branding for NTU : master of mass communication programme. Fransisca Adeline Wibowo. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information Ryan, Edward William DRNTU::Social sciences::Communication::Promotional communication The purpose of this study was to form appropriate and suitable branding concepts for the Master of Mass Communication programme of Nanyang Technological University, which are adopted from universal branding concepts that compatible with MMC personality and its target market characteristics. This study focused on the areas such as characteristic of the target market of the MMC, characteristic of the programme in creating its corporate identity, build a branding concept for MMC for the local and international market, and promotional strategy for MMC to support its branding campaign. Master of Mass Communication 2008-09-10T08:33:13Z 2008-09-10T08:33:13Z 2006 2006 Thesis http://hdl.handle.net/10356/1446 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Fransisca Adeline Wibowo. Branding for NTU : master of mass communication programme. |
| title | Branding for NTU : master of mass communication programme. |
| title_full | Branding for NTU : master of mass communication programme. |
| title_fullStr | Branding for NTU : master of mass communication programme. |
| title_full_unstemmed | Branding for NTU : master of mass communication programme. |
| title_short | Branding for NTU : master of mass communication programme. |
| title_sort | branding for ntu master of mass communication programme |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1446 |
| work_keys_str_mv | AT fransiscaadelinewibowo brandingforntumasterofmasscommunicationprogramme |