Trust in online hotel reviews across review polarity and hotel category
This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: l...
| Auteurs principaux: | , |
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| Format: | Journal Article |
| Langue: | English |
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2020
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| Accès en ligne: | https://hdl.handle.net/10356/144774 |