Trust in online hotel reviews across review polarity and hotel category
This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/144774 |
| _version_ | 1826110734090633216 |
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| author | Banerjee, Snehasish Chua, Alton Yeow Kuan |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Banerjee, Snehasish Chua, Alton Yeow Kuan |
| author_sort | Banerjee, Snehasish |
| collection | NTU |
| description | This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: luxury and budget) between-participants experiment. Analysis was done using the partial least squares structural equation modeling approach. Attractiveness of titles and credibility of descriptions were positively related to trust. Moreover, the relation between users' perception of reviews and their decision to trust differed significantly across review polarity and hotel category. Implications of the findings are highlighted. |
| first_indexed | 2024-10-01T02:39:01Z |
| format | Journal Article |
| id | ntu-10356/144774 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:39:01Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1447742023-03-05T15:57:18Z Trust in online hotel reviews across review polarity and hotel category Banerjee, Snehasish Chua, Alton Yeow Kuan Wee Kim Wee School of Communication and Information Social sciences::Communication Online Review Hotel Category This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: luxury and budget) between-participants experiment. Analysis was done using the partial least squares structural equation modeling approach. Attractiveness of titles and credibility of descriptions were positively related to trust. Moreover, the relation between users' perception of reviews and their decision to trust differed significantly across review polarity and hotel category. Implications of the findings are highlighted. Ministry of Education (MOE) Accepted version This work was supported by the Ministry of Education Research Grant AcRF Tier 2 (MOE2014-T2-2-020). A part of the fund was used to pay incentives to the research participants. 2020-11-24T02:45:40Z 2020-11-24T02:45:40Z 2018 Journal Article Banerjee, S., & Chua, A. Y. K. (2019). Trust in online hotel reviews across review polarity and hotel category. Computers in Human Behavior, 90, 265-275. doi:10.1016/j.chb.2018.09.010 0747-5632 https://hdl.handle.net/10356/144774 10.1016/j.chb.2018.09.010 90 265 275 en MOE2014-T2-2-020 Computers in Human Behavior © 2018 Elsevier Ltd. All rights reserved. This paper was published in Computers in Human Behavior and is made available with permission of Elsevier Ltd. application/pdf |
| spellingShingle | Social sciences::Communication Online Review Hotel Category Banerjee, Snehasish Chua, Alton Yeow Kuan Trust in online hotel reviews across review polarity and hotel category |
| title | Trust in online hotel reviews across review polarity and hotel category |
| title_full | Trust in online hotel reviews across review polarity and hotel category |
| title_fullStr | Trust in online hotel reviews across review polarity and hotel category |
| title_full_unstemmed | Trust in online hotel reviews across review polarity and hotel category |
| title_short | Trust in online hotel reviews across review polarity and hotel category |
| title_sort | trust in online hotel reviews across review polarity and hotel category |
| topic | Social sciences::Communication Online Review Hotel Category |
| url | https://hdl.handle.net/10356/144774 |
| work_keys_str_mv | AT banerjeesnehasish trustinonlinehotelreviewsacrossreviewpolarityandhotelcategory AT chuaaltonyeowkuan trustinonlinehotelreviewsacrossreviewpolarityandhotelcategory |