Social network games : the link between enjoyment and popularity

Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoymen...

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Bibliographic Details
Main Authors: Chua, Alton Yeow Kuan, Banerjee, Snehasish, Lee, Chu Keong
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference Paper
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/145205