Scram off, Scams! : A communication campaign to combat social media impersonation scams

Scram off, Scams! : A communication campaign to combat social media impersonation scams

This paper presents Scram Off, Scams!, the first digital communication campaign in Singapore designed to educate 18–25-year-olds on how to combat the spread of social media impersonation (SMI) scams, primarily on Instagram. Instagram is the most used social media platform by the target audience....

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Bibliographic Details
Main Authors: Chow, Xin Yee, Lim, Kirsty Ting Yu, Tan, Prissie, Yap, Teresa Yin Tong
Other Authors: -
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2021
Subjects:
Social sciences::Communication
Online Access:https://hdl.handle.net/10356/147168

Internet

https://hdl.handle.net/10356/147168

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