Mind your cart

Mind Your Cart (MYC) is a communications campaign aimed at encouraging young Singaporeans aged 18 to 25 to practice conscious consumption of fashion to better their everyday well-being. It reframed fashion consumption beyond environmental sustainability, highlighting that overspending time, effort,...

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Bibliographic Details
Main Authors: Chan, Desiree Wan Rong, Wu, Hannah Yuanmin, Ng, Samantha Jia Ling, Tien, Elizabeth Mary En Ci
Other Authors: Kang Hyunjin
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147208