FadCheck : a campaign promoting health literacy on social media

FadCheck is a health communication campaign that aimed to encourage Singaporeans aged 21 to 34 to fact-check fitness misinformation on social media. Guided by the Integrated Behavioural Model, the campaign promoted fact-checking behaviour on various kinds of fitness content, ranging from diet advice...

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Bibliographic Details
Main Authors: Lee, Yoo Jin, Or, Zann Minn, Wong, Valerie Jin Yi, Tang, Ian Jian Feng
Other Authors: Kang Hyunjin
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147228