Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook
Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interaction...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/10356/147503 |
| _version_ | 1824456859959951360 |
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| author | Alhabash, Saleem Almutairi Nasser Lou, Chen Kim, Wonkyung |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Alhabash, Saleem Almutairi Nasser Lou, Chen Kim, Wonkyung |
| author_sort | Alhabash, Saleem |
| collection | NTU |
| description | Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interactions on Facebook’s newsfeeds. Participants were instructed to enact common Facebook activities or viral behaviors (like, share, comment, and update a status) in brief segments, while their psychophysiological responses were recorded. Our results showcase different approaches to dealing with psychophysiological responses for undefined, uncontrolled (organic) stimuli. We contrasted Facebook organic use segments that ended with pressing on the like button to those that did not end with liking the Facebook post. In the second method of data analysis, we analyzed psychophysiological data at the participant level using the 10 sec preceding the enactment of the 4 viral behaviors. Our findings showed that, indeed, the pathways leading up to performing online behaviors are diverse, thus indicating different underlying psychological processes. Findings’ theoretical and practical implications are discussed within the broader context of understanding social media behaviors. |
| first_indexed | 2025-02-19T04:00:48Z |
| format | Journal Article |
| id | ntu-10356/147503 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T04:00:48Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1475032021-04-05T02:58:41Z Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook Alhabash, Saleem Almutairi Nasser Lou, Chen Kim, Wonkyung Wee Kim Wee School of Communication and Information Social sciences::Communication Limited Capacity Model Social Media Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interactions on Facebook’s newsfeeds. Participants were instructed to enact common Facebook activities or viral behaviors (like, share, comment, and update a status) in brief segments, while their psychophysiological responses were recorded. Our results showcase different approaches to dealing with psychophysiological responses for undefined, uncontrolled (organic) stimuli. We contrasted Facebook organic use segments that ended with pressing on the like button to those that did not end with liking the Facebook post. In the second method of data analysis, we analyzed psychophysiological data at the participant level using the 10 sec preceding the enactment of the 4 viral behaviors. Our findings showed that, indeed, the pathways leading up to performing online behaviors are diverse, thus indicating different underlying psychological processes. Findings’ theoretical and practical implications are discussed within the broader context of understanding social media behaviors. This work was supported by an internal grant from the Department of Advertising + Public Relations at Michigan State University. 2021-04-05T02:58:41Z 2021-04-05T02:58:41Z 2019 Journal Article Alhabash, S., Almutairi Nasser, Lou, C. & Kim, W. (2019). Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook. Media Psychology, 22(2), 196-216. https://dx.doi.org/10.1080/15213269.2017.1416296 1521-3269 https://hdl.handle.net/10356/147503 10.1080/15213269.2017.1416296 2-s2.0-85041129120 2 22 196 216 en Media Psychology © 2019 Taylor & Francis Group, LLC. All rights reserved. |
| spellingShingle | Social sciences::Communication Limited Capacity Model Social Media Alhabash, Saleem Almutairi Nasser Lou, Chen Kim, Wonkyung Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title_full | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title_fullStr | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title_full_unstemmed | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title_short | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook |
| title_sort | pathways to virality psychophysiological responses preceding likes shares comments and status updates on facebook |
| topic | Social sciences::Communication Limited Capacity Model Social Media |
| url | https://hdl.handle.net/10356/147503 |
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