Making sense out of advertising on the Internet : a study of pricing models for banner ads.
The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of peop...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2009
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/14760 |