Consumer perceptions and trends in the Singaporean telecommunications market : a market research perspective
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunication market in Singaporean and study the kinds of advertising appeals used by the local service providers to target the consumers. In our research, we used the methods of survey questionnaire to obtain...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14812 |