A study of radio sponsorship in Singapore

A study of radio sponsorship in Singapore

Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.

Bibliographic Details
Main Authors: Ang, Hwee Peng, Lee, Roland Weng Yang, Ling, Chia Yen
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:http://hdl.handle.net/10356/14816

Internet

http://hdl.handle.net/10356/14816

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